Nordent Emails

Project Description

Multiple custom-coded, custom-designed, mobile-friendly emails to highlight deals and services.

Project Goals

To tell potential buyers about instrument sharpening services, new instruments, and quarterly promotions. Emails needed to match the branding (especially some well-designed PDF flyers) as closely as possible while being HTML-based to ensure accessibility and allow for the content to reflow based on screen size.

Challenges

The provided design for the emails was difficult to render in an HTML-based format. It took creativity, careful programming, and thorough testing to ensure a good final product.

Creative Strategy

A rough design for the first email was provided, stitched together from multiple other promotional materials. It took a lot of work and nested tables, but I was able to match the promotional flyers pretty closely and create a seamless, evenly spaced design.  I was even able to get the infographic to display horizontally on larger screens and vertically on smaller ones. The email was thoroughly tested to ensure it was working as well as possible across as many devices as possible before the client was provided with the final files.

Results

The client was pleased with the first email and kept coming back for more! The initial design became the template for additional campaigns and continues to work smoothly, providing a clean, responsive sales tool that hits the spot in terms of both functionality and appearance.

My Role

I extracted icons and images out of existing marketing materials, creating some new images where needed to better fit the different sizing and formatting of the emails. After optimizing the images for web use, I custom-coded the emails using HTML and CSS. The client reviewed and requested some edits, which I completed. I tested the email using Email on Acid so that I could see how it displayed across multiple devices and email clients. Based on the test results, I made edits to correct display issues until as many kinks as possible had been ironed out. I then sent the final files to the client..